We stand with the disruptors.
Innovation is a discipline you can learn, practise and master – and we’ll show you how.
We are a small but mighty team of strategy thinkers and innovation doers, united in our passion to get the best ideas working better, in the real world.
Innovation is a mindset, not a side project.
95% of innovation fails… Be the 5%.
EDITORIALFeature: Growth Architects
Five growth principles we learned from Climb 25
At Climb25, the UK’s festival of innovation, industry and investment, Mark Roberts interviewed six guests for a series called Growth Architects. His aim was to discover insights for how successful businesses unlocked growth, regardless of size. In this article, Mark unpicks the lessons from start-up founders to business leaders in large corporations, to find the shared principles for business growth.
THE PROBLEMS WE HELP SOLVE
Do you recognise any of these problems?
Our FORGE™ methodology isn’t just trademarked, but tried and tested.
We work case-by-case with clients to understand where they are, what they need, and how best we can help get their innovation firing.
Lack of Focus
Sharpen your quest. Too often we see teams chasing shiny solutions or falling in love with ideas before they’ve even defined the right problem.
The result? Energy scattered, paths copied rather than created, and no clear strategy for differentiation.
We help you cut through the noise, frame the right innovation question, and shine the spotlight where future growth really lies.
Lack of Originality
Ignite original thinking. Great ideas often get lost in the noise – blocked by naysayers, buried under too many options, or sidelined before they can shine.
We help teams unlock creativity, inspire truly original thinking, and prioritise the ideas with the power to cut through and make a difference.
Lack of Results
Test, learn, adapt. Too often, fear of failure or slow decision-making holds innovation back. Promising projects aren’t backed quickly enough, experiments drag on, and choices are made without the right data.
We help you measure what matters, move faster with confidence, and back the ideas that truly deliver.
Lack of Growth
Scale what works. Many ventures stall after early wins – struggling to break through size barriers, bogged down by slow decisions, or held back by teams that aren’t fully bought in.
We help you cut through the complexity, rally support, and create the momentum needed to scale what truly works.
Lack of Ecosystem
Your network wins. Innovation doesn’t thrive in isolation, yet many teams stay too inward-looking, carrying all the risk themselves, missing out on fresh talent, and failing to tap into the wider ecosystem.
We help you open up, connect to the right partners, and build the networks that give innovation the best chance to succeed.
WAYS TO WORK TOGETHER
Innovation coaching.
1-1 or 1-Team coaching through FORGE, working with what’s already on place to help make it bigger, better, faster and have the impact it deserves.
Accelerator programmes.
A cohort-based virtual programme of interactive workshops, toolkits and mutual feedback to take organisations through FORGE at pace and together.
Strategic sprints.
Bespoke support to unlock clarity and momentum at specific points in the FORGE framework.
Free 30-minute consultation
Book a free 30‑minute consultation with founder Mark Roberts and get clear on your next step.
We’ll use the time to understand your goals, diagnose your innovation challenges, and decide what’s right for you — hands‑on coaching, or joining an existing course or cohort.
No fluff, just practical advice and a simple plan to move forward.
OUR APPROACH
Simply put, we innovate how innovation gets done in established organisations.
Our unique FORGE-Innovation™ methodology identifies critical roadblocks and builds teams that consistently drive innovation.
Are you focussing on the right opportunity?
Our framework helps connect your innovation pipeline to business & market priorities.
Are your innovations struggling to stand out?
Embrace our lateral thinking techniques to escape the herd and grab attention.
How quickly can you validate a new product?
Our methodology focuses on the only three indicators that really matter.
Are you moving sustainably from start-up to scale up?
We have experience from both sides to help scale projects for long term success.
Can you sustain an innovation pipeline?
Our approach transcends organisational boundaries to create a customer-focused ecosystem.
Just 10 quick questions and you'll have a much better idea on how to super-charge innovation in your company.
Start your journey to foster a culture of innovation with our FREE report card.
WHERE WE’VE HELPED
OUR TEAM
Our experience spans both the big and the small, and have spent several decades forging innovative ideas into businesses that scale.
Plus we lean on an army of amazing, talented individuals and small organisations to help us out in specific areas where we are sadly lacking, such as design, product development, insight and research.
MARK ROBERTS
Co-Founder, Chief Ideas-Maker and Storyteller
MICHELLE ROBERTS
Co-Founder, Chief Joiner-of-dots and Strategy Builder
DANIEL NEILSON
Content lead
CHRIS DAY
Creative lead
MARTIN
Designer
ABOUT RED LINE FOUNDRY
We believe that innovation, well done, can be a force for good; for businesses, for people and for the planet.
And we know – from experience – that doing innovation well is pretty damn difficult.
Especially in larger organisations where the processes and systems that are right for business efficiency, are, in fact, wrong for incubating innovation.
We know because we’ve been there. We’ve been in corporates and start-ups, consultancies and investment groups, advisory boards and even regional development forums. We’ve had a hand in innovation from every angle, basked in some genuine successes and learned from our fair share of flops.
OUR VALUES
Whatever we do and wherever we go, we’ll always show up as all-in (fully committed), hands-on (working with you, not for you and making it happen) and straight-up (keeping it simple, honest and no nonsense).